Silver Thread Unveils New Package Design
Labels feature local bird feathers and the iconic turtle
Beginning with the 2019 vintage, our wine bottles have a new, modern look. The labels are meant to convey the natural way we grow our grapes and make our wine. The new design stays true to the history of Silver Thread by preserving the classic Native American turtle petroglyph in the upper right corner.
Each label features a photo of a feather from a bird that we have observed on the vineyard property. Some feathers were found on the ground at our vineyard. We also borrowed local bird feathers from the collection of the Conservation Department at Finger Lakes Community College.
In addition, the bottles no longer have a capsule to cover the cork. Eliminating this purely decorative aspect reduces the environmental impact of our packaging. Silver Thread continues to use lightweight “eco glass” bottles, which are 30% lighter than industry average.
Here is a key to the bird feather on each label:
Good Earth Cabernet Franc–Roughed Grouse
Dry Rose of Pinot Noir– juvenile Red Tail Hawk
Good Earth White–Cooper’s Hawk
Dry Riesling–Bald Eagle
Riesling Semi-dry–Northern Flicker (eastern)
Riesling Estate Vineyard–Yellow Warbler
Riesling Doyle Fournier Vineyard–Blue Jay
Riesling Gridley Bluff Point Vineyard–Baltimore Oriole
Riesling Late Harvest Select Doyle Fournier Vineyard–Blue Jay
Blanc de Blancs Methode Traditionelle (coming soon)–Downy Woodpecker
Chardonnay 30th Anniversary Reserve (coming soon)–American Woodcock