NY Wine Labels That Tell Stories, from the NY Wine & Grape Foundation

New York Wine Labels That Tell Stories While Capturing Consumer Attention

Written by Robin Shreeves and Kathleen Willcox

Let’s butcher Shakespeare for a moment, shall we?

“What’s in a label? That which we call a wine by any other label would taste as fine.”

And while Shakespeare may be groaning from his grave at the moment, it’s true. The wine inside a bottle tastes the same regardless of what its label looks like.

But, and here we go again (sorry, Will), “The label’s the thing wherein we catch the wine drinker.”

Click here to read more, including quotes from Silver Thread co-owner Shannon Brock!