April 1, 2014– Silver Thread is teaming up with 20 other Finger Lakes producers to promote Dry Rose wines this spring. While our region is often associated with delicate, aromatic white wines, wineries participating in the Discover Dry Rose promotion consider Dry Rosé one of the region’s best kept secrets.
A two month long consumer “Discover Dry Rosé” campaign will run March 1 – April 30 at 21 participating wineries. The goal of the campaign is to educate consumers about Finger Lakes Dry Rosés and increase demand and awareness about the wine style. Consumers are invited to visit the 21 Dry Rosé-producing wineries and will experience special promotions at each.
At Silver Thread, each tasting room visitor will be welcomed with a complimentary tasting of Dry Rose paired with a taste of Muranda Cheese (produced right here in Seneca County).
To find out more about Discover Dry Rose and plan your trip to participating wineries, visit www.discoverdryrose.com, or follow the campaign on Facebook or Twitter (#flxrose).