Meet Shannon–Diligent Owner-Manager

Shannon Brock is thoroughly at home in the role of winery owner-general manager, where every day presents new challenges and opportunities.  Over a decade of experience in the wine industry prepared her for this position: she began her wine career by completing Wine Judge Certification through American Wine Society, then went on to work as a cellarhand at Whitehaven Wine Co. in New Zealand.

After moving to the Finger Lakes in 2005, she became Wine Director at New York Wine & Culinary Center in Canandaigua, NY, where she taught wine, beer, spirits, and pairing classes for the general public and the trade, managed the all-NY-wine tasting room, and selected a Wine Spectator-Award-Winning restaurant wine list.  She has earned the level 4 Diploma in Wine & Spirits through Wine & Spirit Education Trust (WSET), and continues to teach courses as a WSET Certified Educator.  She holds a bachelor’s degree in economics from Cornell and a master’s degree in management from University of Virginia.

Shannon’s areas of particular interest include pairing New York wines with local foods, improving the quality of people’s wine experiences in tasting rooms and restaurants, and understanding New York wines in a global context.  In her rare moments of free time, she enjoys cooking, hiking, cross-country skiing and taking her two children on little adventures around the Finger Lakes.